Acoustic Soul Entertainment Group (ASEG) is an independent, niche acoustic music group of companies, originally founded in 2010 by the award-winning acoustic singer-songwriter and performing artist, SJ.  ASEG, itself and through its affiliated artists and preferred vendors, arranges for the writing, producing, recording, distribution, marketing, publishing and licensing of acoustic, singer-songwriter music that also crosses into the folk, folk alternative, acoustic rock, americana and light acoustic pop genres.  ASEG also coordinates and oversees the booking and management of live performance events and touring for its affiliated artists.